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How to prevent your direct mail from being tagged as junk mail

People receive mail every day, from personal letters to catalogs to newsletters to packages. But at the same time, they also deal with junk mail. According to the environmental group 41pounds.org, the average American household receives 16 pieces of junk mail every week, compared to 1.5 pieces of solicited or expected letters.

Get your restaurant new customers with these direct mail marketing tips

You know your restaurant's daily operations like the back of your hand. From managing your staff and preparing the day’s specials to entertaining patrons and getting their feedback, you already have a good idea of how to run your business.

You may be content with the number of customers you get every day, but have you ever thought about reaching out to new clients to boost your business? Maximizing your profit potential can help you reach your business goals faster and grow your practice better.

Why direct mail is better than email marketing

In today’s digital world, almost everything can be done through the internet. Finding answers to questions is as easy as searching online and buying necessities can be done with just a click of a button, without the need to head to a store.

The same goes for the marketing industry.

Direct mail marketing ideas to boost your sales this 2020

The new year is an opportunity for businesses to start anew. It is also the best time to launch fresh direct mail campaigns that resonate with your current and potential audience’s needs and desires.

Let’s take a look at some ideas that you can use for your campaigns in 2020:

#1. Personalize it
Customers appreciate it when they are made to feel special, so you can use this to keep them loyal to your business.

Top reasons restaurants should invest in direct mail marketing

Customers are the lifeblood of businesses. And to restaurants, their clientele is not only consumers of food but also sources of profit and high return on investment (ROI). It's important to keep the line of customers going, but in a world where everything is going digital, how do you reach potential customers in the most effective way?

It’s easy for your banner advertisement to get ignored on the internet, and promotional emails could get your marketing materials flagged as spam, so these might not be enough.

Direct mail marketing tips for auto dealers

Consumers put a lot of thought into purchasing a car. There are many factors to consider, such as type, quality, price, and fuel efficiency. But a significant consideration that people have difficulty deciding on is knowing who to buy their car from. Many stores offer the same vehicle, but have different services, prices, and perks.

Why physical marketing is here to stay

With the dawn of the internet, digital marketing initiatives have also become more prevalent. Through social media, email marketing, and pay-per-click (PPC) advertising, there are a plethora of ways businesses can reach potential customers and turn them into loyal clients.

The best tips to make your direct mail stand out

Your customers are busier than ever. As soon as they start their day, your clients are bombarded with a high number of emails, text messages, phone calls, and other notifications that are all clamoring for attention. More often than not, digital marketing materials are ignored entirely.

Top 5 direct mail marketing mistakes to avoid

Since digital marketing efforts may get ignored, deleted, or flagged as spam, you may want to leverage another marketing channel: direct mail marketing. To succeed in this channel, you have to maximize the attention your potential customers are giving your material before they eventually discard it.