Digital marketing may be all the rage these days, but direct mail remains one of the most effective forms of marketing. This is because of its visual impact and tactile nature, which are more memorable compared to online ads, which can easily get ignored.
Moms deserve to feel loved and appreciated all year round, but people go the extra mile during Mother’s Day. In fact, Americans are expected to spend a total of $30 billion on flowers, jewelry, greeting cards, and spa treatments for this year’s Mother’s Day celebrations.
People receive mail every day, from personal letters to catalogs to newsletters to packages. But at the same time, they also deal with junk mail. According to the environmental group 41pounds.org, the average American household receives 16 pieces of junk mail every week, compared to 1.5 pieces of solicited or expected letters.
You know your restaurant's daily operations like the back of your hand. From managing your staff and preparing the day’s specials to entertaining patrons and getting their feedback, you already have a good idea of how to run your business.
You may be content with the number of customers you get every day, but have you ever thought about reaching out to new clients to boost your business? Maximizing your profit potential can help you reach your business goals faster and grow your practice better.
In the minds of many business leaders, the rise of online marketing has cast a shadow over more traditional methods, such as direct mail. But that’s also why direct mail campaigns present such a great opportunity to connect with certain target audiences.
In today’s digital world, almost everything can be done through the internet. Finding answers to questions is as easy as searching online and buying necessities can be done with just a click of a button, without the need to head to a store.
The same goes for the marketing industry.
The new year is an opportunity for businesses to start anew. It is also the best time to launch fresh direct mail campaigns that resonate with your current and potential audience’s needs and desires.
Let’s take a look at some ideas that you can use for your campaigns in 2020:
#1. Personalize it
Customers appreciate it when they are made to feel special, so you can use this to keep them loyal to your business.
Customers are the lifeblood of businesses. And to restaurants, their clientele is not only consumers of food but also sources of profit and high return on investment (ROI). It's important to keep the line of customers going, but in a world where everything is going digital, how do you reach potential customers in the most effective way?
It’s easy for your banner advertisement to get ignored on the internet, and promotional emails could get your marketing materials flagged as spam, so these might not be enough.
Consumers put a lot of thought into purchasing a car. There are many factors to consider, such as type, quality, price, and fuel efficiency. But a significant consideration that people have difficulty deciding on is knowing who to buy their car from. Many stores offer the same vehicle, but have different services, prices, and perks.
With the dawn of the internet, digital marketing initiatives have also become more prevalent. Through social media, email marketing, and pay-per-click (PPC) advertising, there are a plethora of ways businesses can reach potential customers and turn them into loyal clients.