In the minds of many business leaders, the rise of online marketing has cast a shadow over more traditional methods, such as direct mail. But that’s also why direct mail campaigns present such a great opportunity to connect with certain target audiences.
In today’s digital world, almost everything can be done through the internet. Finding answers to questions is as easy as searching online and buying necessities can be done with just a click of a button, without the need to head to a store.
The same goes for the marketing industry.
The new year is an opportunity for businesses to start anew. It is also the best time to launch fresh direct mail campaigns that resonate with your current and potential audience’s needs and desires.
Let’s take a look at some ideas that you can use for your campaigns in 2020:
#1. Personalize it
Customers appreciate it when they are made to feel special, so you can use this to keep them loyal to your business.
Customers are the lifeblood of businesses. And to restaurants, their clientele is not only consumers of food but also sources of profit and high return on investment (ROI). It's important to keep the line of customers going, but in a world where everything is going digital, how do you reach potential customers in the most effective way?
It’s easy for your banner advertisement to get ignored on the internet, and promotional emails could get your marketing materials flagged as spam, so these might not be enough.
Consumers put a lot of thought into purchasing a car. There are many factors to consider, such as type, quality, price, and fuel efficiency. But a significant consideration that people have difficulty deciding on is knowing who to buy their car from. Many stores offer the same vehicle, but have different services, prices, and perks.
With the dawn of the internet, digital marketing initiatives have also become more prevalent. Through social media, email marketing, and pay-per-click (PPC) advertising, there are a plethora of ways businesses can reach potential customers and turn them into loyal clients.
Your customers are busier than ever. As soon as they start their day, your clients are bombarded with a high number of emails, text messages, phone calls, and other notifications that are all clamoring for attention. More often than not, digital marketing materials are ignored entirely.
Since digital marketing efforts may get ignored, deleted, or flagged as spam, you may want to leverage another marketing channel: direct mail marketing. To succeed in this channel, you have to maximize the attention your potential customers are giving your material before they eventually discard it.
Being able to save on costs is a big deal for any business. Scrimping a couple dollars on a certain expense means that your business will have more money to use for other important expenses, no matter how small or big, in the future.
Some companies can go too far with their goal of saving money, however.
Given that technology is evolving quickly, many businesses are taking their operations online. Reaching customers today is as easy as writing an email or making an online ad, and as a result, some businesses might think that direct mail isn’t an effective marketing solution anymore.