With the dawn of the internet, digital marketing initiatives have also become more prevalent. Through social media, email marketing, and pay-per-click (PPC) advertising, there are a plethora of ways businesses can reach potential customers and turn them into loyal clients.
Your customers are busier than ever. As soon as they start their day, your clients are bombarded with a high number of emails, text messages, phone calls, and other notifications that are all clamoring for attention. More often than not, digital marketing materials are ignored entirely.