Since digital marketing efforts may get ignored, deleted, or flagged as spam, you may want to leverage another marketing channel: direct mail marketing. To succeed in this channel, you have to maximize the attention your potential customers are giving your material before they eventually discard it.
Being able to save on costs is a big deal for any business. Scrimping a couple dollars on a certain expense means that your business will have more money to use for other important expenses, no matter how small or big, in the future.
Some companies can go too far with their goal of saving money, however.