The number of users and the percentage of users who elect to receive Informed Delivery emails
Informed Delivery
What is Informed Delivery?
Informed delivery users will receive a scanned image of your incoming
direct mail advertisement via email, online dashboard, or mobile app. You
can choose to have a greyscale image of your mail piece shown, or add
supplemental content, and have a full color image shown.
How Does Informed Delivery Work?
U.S. Postal Service® leverages existing mail imaging processes to provide
digital previews of household mail to Informed Delivery subscribers.
Value of Campaigns
Informed Delivery offers a variety of benefits to advertisers who create campaigns.
Build Product /
Brand Awareness
Create Multiple
Impressions
Drive Customer
Response
Enhance Product
Experience
Potentially
Increase ROI
Provide Data
For Analysis
What Type of Data is Shared?
Mail it Direct provides organizations with aggregate pre- and post-campaign data.
The number and the percentage of emails opened during an Informed Delivery campaign
The number and percentage of click-throughs – when a user interacts with digital content
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