In the minds of many business leaders, the rise of online marketing has cast a shadow over more traditional methods, such as direct mail. But that’s also why direct mail campaigns present such a great opportunity to connect with certain target audiences.

In today’s digital world, almost everything can be done through the internet. Finding answers to questions is as easy as searching online and buying necessities can be done with just a click of a button, without the need to head to a store.

The same goes for the marketing industry.