Digital marketing may be all the rage these days, but direct mail remains one of the most effective forms of marketing. This is because of its visual impact and tactile nature, which are more memorable compared to online ads, which can easily get ignored.

Moms deserve to feel loved and appreciated all year round, but people go the extra mile during Mother’s Day. In fact, Americans are expected to spend a total of $30 billion on flowers, jewelry, greeting cards, and spa treatments for this year’s Mother’s Day celebrations.