Given that technology is evolving quickly, many businesses are taking their operations online. Reaching customers today is as easy as writing an email or making an online ad, and as a result, some businesses might think that direct mail isn’t an effective marketing solution anymore.
However, this might not be entirely true. Did you know that 42.2% of direct mail recipients either read or scan the mail they get? That’s already a significantly better response compared to emails that often land in the spam folder or get buried under other messages. And according to the United States Postal Service, direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t receive that mail.
Despite the dawn of digital marketing, direct mail is still a great way to reach more customers. Let’s take a look at some reasons why it’s still relevant to your business and customers:
#1. Direct mail can easily reach households and individuals
Given that you have the right demographics, direct mail can serve as a quick and easy way to reach people who may be interested in your services. Many homeowners and individuals are still influenced by it, and often to a greater degree than by digital methods such as online catalogs and ads.
#2. It’s tangible
Direct mail provides your business with an opportunity to physically reach out to potential customers. Touching and opening direct mail can be a wonderful experience for your recipients, making your message more memorable compared to non-tactile emails.
You can design mail that accurately portrays your brand, what your business stands for, and the services you offer. This allows your business to stand out from the competition.
#3. Direct mail is more personal
In today’s digital age, many businesses reach out to potential clients through digital marketing. However, this method lacks personalization — some companies even make errors regarding the names and other personal details of email recipients.
With direct mail, your targets can receive your materials personally. For instance, you can send Mail It Direct’s durable and customizable STRONG mailers (credit card thick plastic postcards). These ultra glossy plastic postcards can even include personalization within your creative.
Direct mail materials have more effort invested in them, which customers will appreciate. More personal mail will also make them more likely to patronize your services.
#4. It’s more likely to gain customers’ trust
To convince people to try out your products, you need to gain their trust. More and more users are starting to distrust everything they see online, thanks to rampant scams and data breaches.
More people will trust direct mail pieces because of the effort that was put into them. For instance, if they receive a thick and ultra-glossy promotional card in the mail with their name on it, they will think of it as a legitimate marketing move directed towards them. This will garner your business more trust with your audience.
#5. It has more influence over buyer decisions
Direct mail has the most probability to influence the buying behavior of your customers. You can maximize your direct mail marketing efforts by targeting specific demographics to boost sales.
Contrary to popular belief, this means all ages and generations can be your direct mail customers. With a bit of creativity, your brand can connect with Generation X(those born between 1965 and 1979), millennials (those born between 1981 and 1996) and Generation Z (those born between 1997 and the early 2000s). In a word, you can use direct mail to connect to any demographic and convince your recipients to try out your service.
Ready to reap the benefits of direct mail? Then you’ll love Mail It Direct. We will enhance your business image and help you leave a lasting impression on your customers with our 100% customizable STRONG mailers credit card-thick plastic postcards. Call us today to get started!